Saturday, May 29, 2010

The half-life of a YouTube video is 6 Days

A very interesting chart from Business Insider which shows that a YouTube video gets half its views in the first 6 days of it being published, down from 14 days in 2008. By way of comparison, computer vulnerabilities have a half-life closer to 30 days, meaning that our video attention span is much shorter than our patching cycles.

The data is provided by TubeMogul.