An unexpected business model for Angry Birds

Rovio, the company that developed Angry Birds, recently announced at the Techcrunch Disrupt conference that they are now selling more than one million Angry Birds T-shirts and toys each month. That’s after 350 million downloads of the game. What a business model, if they were intending it, and a movie deal is apparently in the works as well. Oh yes, and a theme park. So it seems it is possible to use a mobile game as the basis to leverage the creation of real world profits.